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Agile Strategy Execution

"There is no purpose without measurement, and no achievement without ongoing quantification."


To empower organizations aspiring to be purpose-driven by providing them with a comprehensive assessment of their current state and desired future state across 12 key categories of purpose-driven strategy.

By utilizing this purpose-driven strategy assessment, organizations can embark on a journey towards higher purpose, strategic effectiveness, and holistic growth.


  • Ignorance leads to inertia. When an organization takes an honest assessment of their current state and recognizes areas to improve, this intelligence starts the organization’s change to a better state.

  • The Strategy-GPS is based on 12 best practices. Achievement of any one of them, let alone all of them, is iterative. An organization should celebrate each step of improvement.

  • Strategic planning is a process. Purpose is an outcome. A purpose-driven strategy targets a noble cause that solves worthy problems for people and for the planet.

  • Involvement and engagement lead to understanding and inspiration. All levels of stakeholders within and outside the organization should have a part in formulating, enabling, accounting, and transforming the organization.

  • Higher purpose takes time to reach. Therefore, faith and courage help to sustain the hard work that it takes to achieve a Higher Purpose.

  • Strategic planing is an on-going journey. Once an organization has arrived at its first set of goals, this basecamp serves as a place to strategize the next move up the mountain.

  • Leaders emerge at all levels in an organization. These leaders are the supporters, encouragers, enablers, and champions who are actively engaged in stimulating and sustaining the efforts.


  • Establish a Yardstick: Strategy-GPS is a measurement tool that allows organizations to gauge their performance and progress relative to purpose and strategy.

  • Strive for True North: Strategy-GPS is based on 12 key benchmarks that are the best practices of purpose-driven strategy. These benchmarks serve as aspirational goals and tangible targets to strive for.

  • Track Progress: By conducting regular assessments, organizations can track their progress over time, identify areas of improvement, and monitor the effectiveness of their purpose-driven initiatives. You can additionally  compare progress against other organizations or benchmarked entities, gaining valuable insights into their relative performance.

  •  Communicate Focus and Progress: Strategy-GPS results facilitate effective communication. It identifies the areas that require focused attention. Additionally, the assessment provides a means to communicate progress which showcases achievements and reinforces a culture of purpose throughout the organization.

  • Select Appropriate Tools for improvement: Based on the Strategy-GPS assessment, organizations can make informed decisions regarding the selection of tools & processes that can close gaps between their current and desired future state.

Our History

Strategy-GPS was born out the questons clients asked us about best practices to track and measure their progress towards the defined purpose-driven goals. They wanted a clear and objective way to assess whether they are moving in the right direction and achieving the desired outcomes.

Tel: ​510-421-0571

43575 Mission Blvd
​Fremont, Ca. 94539

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